Pfizer picks Aegis for $200m media business

Pharmaceutical giant Pfizer, manufacturer of impotence drug Viagra, has handed its $200m (120m) media planning and buying account to Aegis.

Shares in the UK-listed company rose 4.75p above Monday’s closing price to 92.5p. Investment bank HSBC upgraded Aegis’s share status to “buy”.

Ray Kelly, chairman and chief executive of Carat Group UK, says: “It’s our biggest win in a single pitch.”

Matthew Bryant, president of Carat/MBS Media in New York, which won the pitch, comments: “The pitch was a three-month process with a long-list of about 20 agencies and a short-list consisting of ourselves, Omnicom-owned Creative Media and incumbents RJ Palmer and Paragon Media, which pitched together.”

The account will be managed by vice-president client service director Charlie Rutman.

Viagra has received huge publicity. Pfizer is even understood to have hired former presidential candidate Bob Dole for a TV campaign to raise awareness about the problems of impotence.

Other brands manufactured by the company include the eye drop Visine and migraine drug Migraleve.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here