Columbia marketer lands global role

Columbia TriStar has promoted the UK director of marketing for its film division, Maggie Monteith, to a global marketing role.

Monteith will become the studio’s vice-president for global strategic marketing. She will move to Los Angeles in March to take up the post.

A spokeswoman confirms the company, one of the biggest film producers in the world, has not found a successor for her.

Columbia has signed a number of initiatives with various partners.

Last April, the studio sponsored a Men In Black science fiction weekend on Channel 5, exploiting the success of the 1997 summer blockbuster. The weekend featured films such as Close Encounters Of The Third Kind, Starman and documentaries, including an exclusive on the making of Men In Black.

In 1997, the studio signed a programming deal with Procter & Gamble to jointly develop daytime soap operas and nightly entertainment series.

Japan’s Sony Corporation bought the studio for 2bn in November 1989. Initially, senior personnel left the company, and a number of major releases, such as Arnold

Schwarzenegger’s Last Action Hero, flopped. Since then, things have stabilised following the release of a series of profitable films.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here