Virgin is understood to be ready to launch an orange-based drink in France to compete with Orangina. Virgin Cola has been sold in France since the beginning of 1997.

Mller has increased its presence in the German yogurt market with the launch of Mllermilch Leicht & Fit and Mllermilch Fr Unterwegs. J Walter Thompson Frankfurt has produced TV advertising to go on air from February.

Van Duyn Group and OZ Group, two of the Netherland’s leading flower producers, have merged to form the Dutch Flower Group. The company becomes the market leader in Europe – ahead of Zurel and USA Floral Products.

Hachette Filipacchi has stopped publishing the Spanish version of Paris Match magazine after failing to maintain its target circulation of 100,000 copies.

Springer & Jacoby has left the German ad agency organisation GWA following a disagreement over non-remunerated pitches. The move follows last year’s pitch for Eurocard, in which Springer & Jacoby was the only agency to demand – and receive – a fee for its participation.

Billa, the Austrian supermarket operator, has introduced travel catalogues in its stores, offering customers package holidays to destinations such as Spain, Greece, Turkey and Bulgaria. The packages are operated by ITS Reisen, which, like Billa, is owned by Rewe.

The Spanish agency Ruiz Nicoli is thought to be close to signing a deal with the Bozell network. Ruiz Nicoli became fully independent in September last year when it bought Havas’ 49 per cent stake.

Booker is to sell its Spanish retail and wholesale interests. The decision covers the company’s four supermarkets, which trade under the name Gran Format, three cash-and-carry outlets and its food service and restaurant business.

Barcelona’s council has been criticised by representatives of Partido Popular, Spain’s main party of government (which has a minority presence in Catalunya) for raising the city’s promotional budget to more than Ps4,000m (17m) for this year. The figure includes an 18 per cent increase in the advertising budget.

CSA and TMO, the French market research companies, have merged to form CSA/TMO. Each agency will maintain links its international network – Euroquest and INRA, respectively.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here