Mirror Group executives are understood to be launching a new supplement for the Sunday Mirror.

Who Wants To Be A Millionaire?, the ITV quiz show hosted by Chris Tarrant, recorded viewing figures of 17.5 million this Sunday, the highest by a quiz show since A Question of Sport gained 19 million viewers in February 1987.

IPC is to plough an additional 1m into above- and below-the-line support for TV Times through January and February.

FHM editor Ed Needham has been appointed editor in chief of special projects for EMAP Metro, which is likely to oversee the launch of FHM in the United States. Deputy editor Anthony Noguera has been appointed acting editor.

Time magazine launches its first radio ad this week through Bartle Bogle Hegarty featuring the ‘step out of your world’ catchline.

Sci Fi, formerly known as the Sci Fi Channel, has promoted James Wildman to head of advertising sales. He was previously the cable channel’s agency sales controller.

Maiden Outdoor is to provide 100 free 48-sheet poster sites across central London to the Royal National Lifeboat Institution as part of its support for the charity’s 175th anniversary…

…Maiden is to put its Website address – posterinfo.com – on panel plinths to advertise the site. The site displays national poster campaign executions.

Mediawise, a new media independent offering UK and international planning and buying, launches this week. Mark Anderson, Mike Gill and Ken Jamie are heading it. Mediawise has been appointed by agencies including Camp Chipperfield Hill Murray, where Gill was media director.

Tesco has followed rivals Safeway and Sainsbury’s by joining the shopping trolley posters network run by The Media Vehicle.

Little Chef, the roadside restaurant chain owned by Granada, has signed an agreement with Trash Media to feature ad-carrying rubbish bins at each of its 400 outlets.

The Midland News Association, which owns several local new titles, including the West Midlands Express & Star, has renewed its contract with Amra to handle national sales.

Primedia, a new media company, has set up a holding company called Primecom, which will manage the database, Internet, telemarketing, and mail companies it has purchased over the last 18 months.

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