EMAP’s new weekly entertainment magazine Heat has secured its first major promotion – with NatWest.
NatWest will send a full print run of 100,000 copies to its 20- to 30-year-old customers – the magazine’s target market – next week. The first issue appears on news-stands on February 1.
Heat’s marketing manager, Gary Twelvetree, says: “The idea is to get an early copy of the magazine into the right hands.” He adds that Heat’s working relationship with NatWest will continue.
Heat has a marketing budget of about 5m for its first year. An ad campaign has been devised for the title by Bartle Bogle Hegarty.
The magazine, edited by former Smash Hits and Sky editor Mark Firth, will publish show business and entertainment news and interviews. It will also publish a TV listings guide, which puts it up against titles such as Radio Times, TV Quick, and Time Out.