Digest

Muhammad Ali features in a new advertising campaign for financial services company Equitable Life. The 4m TV campaign comprises archive footage of the great boxer as well as original shots of him today. The idea behind the ad is that Equitable Life enables people to realise their dreams the way Ali realised his. The ad ends with the line: ‘When you retire you can still be the greatest.’ It breaks this Thursday and runs for six weeks. It was devised by TBWA GGT Simons Palmer and overseen by creative director Trevor Beattie.

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