Digest

Standard Life Bank this week launches the first TV advertising for its Freestyle mortgages, which are sold over the telephone. Since the bank introduced the Freestyle home loans on January 4, it has lent more than 300m to customers. Nearly 45m was lent on the first day. The 1m TV campaign, with a voiceover by David Suchet, was created by The Union and follows a press campaign which announced the new scheme. The 40-second commercial highlights Freestyle’s main features – the telephone service; the ability to take payment holidays and pay mortgages quickly; and low interest rates. It will run for three weeks nationwide.

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