Empire chief defects to Dennis’ Maxim

Dennis Publishing has poached Andy Semple, publisher of EMAP Metro’s Empire and Neon titles, as the new publisher for Maxim.

His appointment follows the departure of Mark Williamson seven months ago, who left Dennis to return to EMAP Metro after 11 months away from the company.

Dennis publishing director Eric Fuller, who oversees consumer titles Maxim, Metal Hammer, Auto Express and The Week, had taken responsibility for Maxim since Williamson left.

Semple says: “My remit will be to carry on building on the magazine’s success – we don’t need to fix what isn’t broken. There is a new team on board and I will be responsible for gelling everyone together.”

Semple will also be responsible for further international developments for the brand.

Maxim is already published in Greece, Italy and the US and is about to launch in Israel.

The title was one of the success stories in the last Audit Bureau of Circulations’ report, and recorded the highest percentage rise in the men’s market of 63 per cent year on year to 300,786.

However, its circulation still lags behind the market leader, EMAP’s FHM, whose figures reached 775,451 last August, and IPC’s Loaded, which increased to 456,373.

Dennis was forced to close Maxim’s sister title Stuff earlier this month because of a lack of advertising revenue (MW January 7 1999).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here