Jerry Hill’s aversion to “outdated systems” does him credit (Media Comment, MW January 7). Perhaps he will start by encouraging his fellow TV sellers to remove the most outdated system of all: trading TV airtime on ITV station average price.
Pat Barsby
Managing director
Barsby Rowe
Solihull
Warks
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.