APL scoops 3m account for Parcelforce Worldwide

Ammirati Puris Lintas has won the Parcelforce Worldwide creative account after a pitch involving ten-year incumbent J Walter Thompson and Bartle Bogle Hegarty.

The account, understood to be worth 3m, represents a major increase in expenditure for the Post Office-owned parcel carrier, which spent only 250,000 on advertising last year.

APL will produce a press, poster and radio campaign for the UK.

Chris Thomas, chief executive at APL, says: “Parcelforce Worldwide is a great brand with whom we have built a strong relationship through our strategic thinking and creative approach.”

The Post Office says work is not expected to include the new parcel carrier German Parcel, which it bought this month for an undisclosed sum. The Frankfurt company, which has annual sales of 250m, was bought amid controversy over lack of public information on the deal.

Parcelforce Worldwide marketing director Tony Boyle says: “Initially the work will be building awareness of the Parcelforce brand in the UK. It is too early to say what our long-term plans will be following the acquisition.”

The Post Office has shortlisted a number of agencies for its 50m creative review, and pitches are expected to last until March.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here