Court Burkitt scoops 3m River Island

River Island, the high street fashion chain, has appointed Court Burkitt & Company to its 3m creative advertising account.

River Island, the high street fashion chain, has appointed Court Burkitt & Company to its 3m creative advertising account.

The chain, which refuses to comment on the move, is believed to be keen on creating a campaign to match the one launched last year by fashion rival Gap.

Court Burkitt is believed to have won the account in a three-way contest in December, in a pitch headed by River Island managing director Clive Lewis.

The chain operates 350 stores in the UK and is looking to expand overseas, particularly in the Middle East, where it has six stores, and Scandinavia. Its international development director Paul Currie has helped establish a franchise strategy and has been reviewing the potential for growth in Central Europe.

The brand’s target market of men and women in their 20s is notoriously difficult to reach and it is understood this could lead River Island to consider cinema advertising among its mix of media for the campaign.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here