Digest

Crown Paints, the brand owned by Akzo Nobel Decorative Coatings, is running its ‘paint splash’ TV campaign, which was first used in the weeks running up to the Easter and August Bank holidays last year, to promote the launch of a new range. The Crown Colour Therapy range is also being supported by the launch of a new range of colours following last year’s campaign, which helped to erode rival Dulux’s share of the coloured emulsions and non-drip gloss markets. The campaign, which was created by BDH – now part of TBWA – will air in the four weeks before April 10 and the August 30 bank holiday on both terrestrial and satellite channels.

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