Digests

Procter & Gamble is to launch its first upmarket fragrance in France this March. The product will be sold in a restricted number of outlets under the name of Hervé Léger, the fashion house.

Pregnancy testing kits are to be authorised for sale through any retail outlet in Switzerland from this spring, following a decision by the country’s medicines regulation authority, OICM. Distribution is currently restricted to pharmacies and drug stores.

Telepizza, the leading Spanish pizza delivery company, has bought 19 outlets in France, currently trading under the Domino’s brand. The outlets were previously operated by Franca Americana, which holds the master franchise for Domino’s in France, which was declared bankrupt.

Rewe’s offer to limit its purchase of Meinl, the Austrian supermarket operator, to 157 of the company’s 343 outlets, has met with approval at the European Commission. The decision was taken to avoid protests over a potential monopoly.

Eroski, the Spanish supermarket chain, has installed interactive kiosks in two of its stores, enabling buyers of computer goods to contact technical advisors located at the company’s head office through a dedicated ISDN link.

Italy’s Senate seems likely to approve a proposal which would permit the sale of newspapers and magazines through outlets other than bookstalls for an 18-month trial period.

Kentucky Fried Chicken (KFC) is seeking a partner for its proposed launch in Belgium. Parent company Tricon, which already has a presence in the Belgian market through its 73 Pizza Hut restaurants, sees potential for up to 100 KFC outlets.

L’Evénement du jeudi, the French current affairs magazine, is to relaunch under the name of l’Evénement. The cover price will drop from Ff20 to Ff15 (1.60). The relaunch will be accompanied by an advertising campaign through Publicis toile.

VNU Business Information Europe, which trades under the name Claritas, has strengthened its operations by taking a 90 per cent stake in Geodan Polska, a Polish compiler of lifestyle and geodemographic data. The company will be renamed Claritas Polska.

FNSI, Italy’s press association, has protested at publishing house Riffeser’s television ads for its daily papers, which depict journalists disguising themselves as doctors to get close to a story. FNSI says the ads undermine its strict ethical code.

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