Digests

Bupa International has appointed Bill Ward director and general manager and Peter Saunders has been appointed head of international sales.

Scrumpy Jack has signed a 5m deal to sponsor the England Cricket team over four years and the 1999 Cricket World Cup.

Ericsson has appointed three new marketers for its UK office. Young & Rubicam media planner Lindsay James joins to manage above-the-line advertising and sponsorship. Fran Mirowski joins as direct marketing executive and Paul Freeman will be promotions executive.

The Coca-Cola Company has recorded an increase of six per cent in global unit case volume on top of a nine per cent increase in 1997 (Cover Story, page 26).

Cadbury’s Jestives brand is being relaunched with a 2m national TV advertising campaign in February. The ad features Bad Manners’ Eighties hit song ‘Special Brew’.

Newcastle Brown Ale is running its first Internet-based promotion using banner ads on 20 Premiership and First Division football club Websites.

Cussons has relaunched its Liquid Handwash range with new bottle and label designs across the three variants.

Tesco has linked with the NEC Group in Birmingham to advertise events at the group’s venues through in-store posters at 16 of its stores in the West Midlands.

Going Places marketing manager Alison Flint (right) has been promoted to head of marketing.

Total UK retail sales will grow by more than 28 per cent, from 190bn to 254bn by the year 2003, according to forecasts by Verdict Research. However, it predicts the high street will remain tough for retailers in the first half of 1999, after a difficult Christmas.

Our Price, the music retailer, is to open a new-look store at Heathrow Airport at the beginning of March. It follows a good Christmas for the retailer, which is under negotiations for a management buyout.

Philips has launched a new electric light called Bright Light which shines extra brightly and is supposed to relieve Seasonal Affective Disorder (SAD). The condition is prevalent in winter because of a lack of sunlight.

The Oxford and Cambridge boat race will be sponsored by financial services company Aberdeen Asset Management (AAM) for an initial three years for an estimated 1.5m. AAM replaces previous sponsors Beefeater gin.

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