New chief for Carphone Warehouse

Carphone Warehouse head of marketing Ruth Greenwood has left the company and been replaced by Body Shop marketer Isobel Blackie.

Greenwood has left to work on a catalogue project for contract magazine publisher Redwood. Her replacement Blackie has joined the mobile phone retailer from the marketing communications department of toiletry and cosmetics chain The Body Shop.

Following its acquisition of electrical retail chain Tandy earlier this week, Carphone Warehouse is looking at the best way of integrating the businesses. This includes an advertising review and a hike in advertising spend for Tandy. Carphone Warehouse hiked its own spend at the end of last year.

Carphone Warehouse managing director Charles Dunstone says: “We will review Tandy’s advertising, very much so. We are an enthusiastic advertiser and will look to invest more on advertising for Tandy.”

Young & Rubicam handles the Tandy account. It spent 3m on ads last year according to ACNielsen-MEAL. Advertising Brasserie created a TV campaign for Carphone Warehouse which ran over Christmas.

Dunstone says the Tandy and Carphone Warehouse marketing departments will not necessarily be integrated: “Tandy won’t become a clone of Carphone Warehouse.

We will work on repositioning.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here