Osprey takes lead GM van role with 11m win

Osprey has ousted the InterPublic Group to take lead status on the Vauxhall/Opel van business, after winning the 11m account for the pan-European launch of the Movano.

Osprey has handled creative work on vans for General Motors’ UK brand Vauxhall for some time, but IPG held the lucrative business for the equivalent Opel brand in Europe.

After a pitch against IPG’s BH McCann and German agency Scherer, Osprey has won “lead creative status” for vans under both the Vauxhall and Opel names.

The agency is to handle the launch of the Movano, GM’s new big van, competing against vehicles such as the Ford Transit. A through-the-line campaign, including poster, press and radio work, is planned in up to 11 markets across Europe.

GM Europe is increasingly pursuing a policy of putting new projects up for competitive pitch among its roster of creative agencies.

This strategy has resulted in at least two recent sorties outside the IPG network, which handles GM worldwide.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here