Calvin Klein Cosmetics has appoint-ed a raft of top executives across its UK and European businesses to coincide with the launch of its Contradiction for Men fragrance. Last October the company promoted UK managing director Shelley Smyth to vice-president marketing and sales development Europe. Hilary Dart has been named as Smyth’s replacement, with the title […]
CDP has won the task of promoting the UK’s largest cinema screen, the BFI London IMAX Cinema, which opens in London this spring. It will be run by the British Film Institute, which has awarded the operating licence to US company Ogden Entertainment, a division of Ogden Corporation. CDP will work with Ogden to handle […]
This year, I thought I’d launch the Charlie Dobres ISP. Unfortunately, I don’t think I’ll be alone in jumping on this particular bandwagon. If portal sites were big in 1998, this looks like the year of the free Internet service provider. Blame it all on Dixons’ Freeserve. The offer of free connection to the Internet […]
For anyone over the age of 18, the Murphy’s “I’m not bitter…” ads stand out as one of the best beer advertising campaigns of the past decade, alongside Stella Artois’ “Reassuringly Expensive” series and just about any Holsten Pils ads. First aired in 1993 and directed by Alan Parker, fresh from his success with feelgood […]
River Island, the high street fashion chain, has appointed Court Burkitt & Company to its 3m creative advertising account.
Procter & Gamble is to launch interactive advertising campaigns on UK digital TV through a new unit set up by its roster agency Grey.
Bates Worldwide is tipped to win the global account for American/ Dutch business software giant Baan, which is understood to be embarking on an international marketing offensive. The account is worth over 15m in Europe and could go higher if the campaign rolls out across the US. Bates is understood to have pitched against four […]
InterAd Holdings, the pan-European Internet ad sales house, has been effectively taken over by US sales network 24/7 Media. 24/7 has agreed to acquire a 60 per cent stake in the company held by German publishing company Rundfunkmedia Rundfunkprogrammanbieter-und-Werbe in a deal valued at $4m (2.4m). The deal means that InterAd Holdings, formed following a […]
Carphone Warehouse head of marketing Ruth Greenwood has left the company and been replaced by Body Shop marketer Isobel Blackie. Greenwood has left to work on a catalogue project for contract magazine publisher Redwood. Her replacement Blackie has joined the mobile phone retailer from the marketing communications department of toiletry and cosmetics chain The Body […]
Thirst for the Coca-Cola Company’s brown carbonated syrup is undisputed, but the fickle world of fashion may well end up taking the fizz out of the number one soft drinks company when it launches a collection of clothing later this year. The Coca-Cola Company’s venture into fashion clothing unveiled exclusively in Marketing Week (January 21) […]
Volvo will be the first terrestrial broadcast sponsor of hospital drama series ER when it airs on Channel 4 next month. The deal is understood to be worth about 1m. This is the fifth series of ER, which is regularly among the network’s top ten-rated programmes with 3 million viewers per episode. Volvo marketing manager […]
Dyson Appliances, the vacuum cleaner manufacturer being sued by rival Electrolux, has been criticised by a High Court judge for making “exaggerated and misleading” advertising claims. Mr Justice Jonathan Parker said that Dyson’s TV advertising was unfair in suggesting that rivals’ products would clog up with dust almost immediately. Dyson had used an extra fine […]
This is the third year running that Spotlight’s exclusive NOP research has examined computer use and Internet access, each time using a precisely matched sample of 1,000 people aged 15 and over throughout Great Britain. Growth shows no sign of slowing down, especially on the domestic front. Regular computer use has risen from 42 per […]
Dyson Appliances, the vacuum cleaner manufacturer being sued by rival Electrolux, has been criticised by a High Court judge for making “exaggerated and misleading” advertising claims. Mr Justice Jonathan Parker said that Dyson’s TV advertising was unfair in suggesting that rivals’ products would clog up with dust almost immediately. Dyson had used an extra fine […]
Highland Distillers Brands UK, the new marketing and distribution body, is to appoint two brand business development directors. The directors will oversee whisky brands such as Famous Grouse and The MacCallum from the Highland Distillers stable, plus Remy brands including Remy Cointreau, Remy Martin and Piper-Heidsieck champagnes. The creation of the posts comes after the […]