Channel 4 is launching the second advertising campaign on its permanent poster sites, featuring the drama, Queer As Folk. The eight-part series focuses on the relationships of three gay men in Manchester. The show, sponsored by Beck’s lager, is part of the channel’s commitment to put more original drama on air. The campaign, which breaks on Thursday, goes up on 89 poster sites bought by the network. The planning is by Michaelides & Bednash and the creative work is by the Creative Partnership. Media buying is through BMP Optimum.