Digests

Roche UK is to spend 1m sponsoring the Millennium Dome’s Body Zone in partnership with Boots The Chemist and L’Oreal (Cover Story, page 26).

Visa International EU region has appointed former Mondex International head of marketing Christopher Masters as head of strategy and corporate development. He will report directly to Visa EU’s president Hans van der Velde.

Polo Ralph Lauren, the luxury goods maker, is to open a flagship store and showroom beneath its London offices on New Bond Street in April. The company is also expected to announce major cutbacks and layoffs in the US.

Chivas Regal has appointed Mike Spurling as vice-president, marketing, for the Chivas Regal Group. He will be responsible for the global marketing of all Seagram’s Scotch whisky brands.

Firetrap has launched a new press advertising campaign entitled ‘Go out in style’. Created by newly appointed agency Fold7, the four ads, two for the men’s range and two for the women’s, will run in lifestyle magazines including Loaded, Elle and Dazed and Confused.

Iridium’s results for the 12 months to December 31 1998 show a net loss of $1.26bn (760m) on sales of $186,000 (112,000). Iridium experienced a five-week delay in launching its service and a shortage of telephones at the end of 1998.

Martin Dawes launches its Breathe contact service in conjunction with Oracle this week. It allows e-mails to be translated into voice messages and picked up on mobile phones.

Christian Porta, managing director of Campbell Distillers, will take over as managing director of the company’s wine business, Caxton Tower Wines.

Toyota is to sponsor jockey Robert Thornton as it takes advantage of new Jockey Club rules which allow jockeys to carry sponsors’ logos on their trousers.

Eurotunnel has appointed former Calortex marketing communications manager Nathan Philpot as its marketing manager.

The Millennium Marketing Forum, which reviews marketing for the Dome, has added Claydon Heeley director Jon Claydon to its line-up.

We have been asked to point out that vacuum cleaner manufacturer Dyson was criticised in the High Court for carrying “exaggerated and misleading” advertising claims in a single piece of promotional literature printed in 1997 and not in its TV advertising, as we reported last week.

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