Guardian strikes Bertelsmann deal

BOL, the Bertelsmann online bookselling venture (www.bol.com), has signed up The Guardian as its first major e-commerce partner in the UK.

BOL, which aims to rival Amazon.com as Europe’s top-selling online bookseller, launches the first phase of its e-commerce roll-out in Germany and France this month. It expects to launch UK and Dutch services later this spring, with a Spanish service planned for later this year.

The Guardian deal will provide a major boost for the online distribution plans for Bertelsmann’s bookselling venture, which aims to extend the product range offered once its bookselling service is settled down.

Amazon.com has already secured exclusive deals with major UK online publishers, including Associated New Media and Electronic Telegraph, through which it operates the co-branded site www.booksonline.co.uk, as well as portals including Yahoo!

The partnership with The Guardian is thought to involve a co-branded site. It will offer books on subjects related to the editorial content of the Webpages in the network of Guardian Unlimited sites. It is believed the deal will run for three years.

Neither The Guardian or BOL would confirm this week that a deal has been finalised.

However, according to a statement from The Guardian’s new media division: “The Guardian is in the process of finalising a contract with BOL, the Bertelsmann online bookselling service, for an exclusive retail partnership. The deal will allow users to purchase books across all sites of The Guardian Unlimited network.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here