Mirror to offer free Web access

The Mirror Group is to launch free Internet access for its readers, joining the growing legion of companies to offer a subscription-free service.

It will launch as an Internet service provider in March. The service will rival that of major Mirror Group advertiser Dixons, which launched Freeserve in September and now has over 1 million subscribers.

Dixons frequently advertises in Mirror Group titles and spends over 100m on advertising annually. However, Dixons states that the Web rivalry won’t affect its advertising with Mirror Group titles. “It will be business as usual,” says a Dixons’ spokeswoman.

Mirror Group would be able to promote the service through its national titles, which include The Mirror and the Sunday Mirror, as well as a raft of regional newspapers, including the Birmingham Post.

It is also likely to generate revenue through advertising and through a percentage of the funds generated from the cost of the call.

Mirror Group is also market testing a new Internet paper, dot.com, which is distributed free with the Wharf, a local paper circulating in London’s Canary Wharf.

News International is understood to be looking at a similar offer and would not deny that it was launching a free Internet service.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here