P&G launches designer fragrance Hervé Léger

Procter & Gamble’s bid to become a leader in the fine fragrances market begins next month with the launch of its first French designer fragrance, Hervé Léger.

Procter & Gamble’s bid to become a leader in the fine fragrances market begins next month with the launch of its first French designer fragrance, Hervé Léger.

Parisian haute couture designer Léger’s first fragrance range consists of six products, including perfume, body lotion and shower gel.

The mauve-coloured floral scent is aimed at “sophisticated, elegant women of all ages,” according to P&G France spokeswoman Catherine Chadourne.

After its launch in France, it will roll out to Germany and Austria this autumn, with press advertising through Grey Advertising. P&G has not confirmed a UK launch date, but London perfume buyers expect its arrival before Christmas.

The US giant’s ambition to rival fine fragrance market leaders Chanel, L’Oreal and LVMH – which owns the Dior and Givenchy perfume brands – depends on the success of its own French brand. The company, which already markets fragrances such as Giorgio Beverly Hills and Hugo Boss, also has a licensing agreement with designer Helmut Lang.

UK-based P&G president global fine fragrances Michael Thompson comments: “Our focus is to build our core business by continuing to build on our existing portfolio.

“We also want to add other prestige fragrance lines from respected fashion designers.”

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here