24/7 Media Europe has confirmed sales representation deals with nine Websites.
The Europe-wide sales house formed last month by the takeover of InterAd Holdings by 24/7 Media will represent companies including Playboy, FortuneCity, Carlton Online and Scandinavia Online.
The deal involving a group of portal sites operated by Scandinavia Online outside Nordic countries will add about 80 million page impressions to the inventory the sales house can offer advertisers.
The Carlton Online link-up covers representation outside the UK for traffic on its movie site, popcorn.co.uk, food and drink site, simplyfood.co.uk, and games site, jamba.co.uk.
The sales house will also sell: the community network FortuneCity in Europe outside the UK and Germany; all 50 monthly page impressions on UK games and chat site LeisureDistrict (www.leisuredistrict.net); and Playboy.com, the global men’s portal site, which attracts 70 million page impressions a month exclusively throughout Europe.
Gordon Simpson, chief executive of 24/7 Media Europe, says: “These new sites are perfect additions to our existing portfolios, through which we can give access to qualified audiences virtually anywhere in the world.”