ASA blasts Sony for ‘offensive’ mortuary ad

Sony Computer Entertainment UK must submit its posters for pre-vetting after falling foul of the Advertising Standards Authority with an ad featuring a dismembered body on a mortuary slab.

But seven complaints about a press appeal for donations from Help The Aged, showing the feet of six people all bearing death tags to illustrate the potential fatal effects of cold, were not upheld.

The authority upheld ten complaints about the Sony PlayStation poster created by TBWA GGT Simons Palmer for the game Tekken 3, ruling that it was likely to cause serious or widespread offence.

Under ASA rules introduced on June 1 last year, advertisers which run shocking or offensive poster campaigns must submit to pre-vetting of subsequent ads for the following two years.

Sony Computer Entertainment also came under fire for a direct mail- shot by Claydon Heeley International in the form of a brown envelope marked “Private & Confid- ential” and “Test results”, which prompted 78 complaints.

The ASA upheld 17 complaints about a Diesel cinema ad set in the trenches of World War I, which was pulled after being screened around Remembrance Day. It ruled that the ad was likely to cause offence.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here