A Territorial Army campaign breaks this week devised by Saatchi & Saatchi. It aims to recruit 10,000 men and women to the service. The work is based on TV and poster executions. The poster work includes what is understood to be the world’s first lenticular poster. This uses technology similar to a hologram, which allows the passer-by to see two different images. The lenticular poster, showing a builder who transforms into a soldier, illustrates how members of the TA may be called into action at any time.