Digests

Saatchi & Saatchi has been handed an added 75m global advertising brief by computer company Hewlett-Packard. The work will focus on the company’s business and service products.

Lowe & Partners/SMS in New York has lost the $125m (75m) Mercedes-Benz account in the US. Mercedes-Benz cited untenable management problems, as well as potential conflicts posed by the InterPublic Group’s affiliation with General Motors. True North and Omnicom are in line for the business as a result of their existing relationships with parent company DaimlerChrysler.

Coca-Cola Company has denied it is reviewing the roster for the Coca-Cola Classic brand, but says it is asking roster agencies to present new ideas.

Goldfish Guides, which provides the consumer information booklets, is next week launching its TV ad campaign nationally after testing it in the Central region. The ads were created by agency TBWA GGT Simons Palmer…

…TBWA Worldwide has created a worldwide board of directors to which UK chairman Paul Bainsfair and former chief executive Carl Johnson, now president and chief executive of TBWA/Chiat Day/New York, have been appointed.

M&C Saatchi has opened it first European office in Madrid.

Leo Burnett has elected four new members to its board of directors – Stephen Gatfield, Christian Kimball, Phil Raskin and Giacomo Zandomenego.

Wickens Tutt Southgate, the design agency, has created the packaging for the new Comic Relief red nose. The agency, which gave its services free, has incorporated a slot in the top of the box to encourage people to collect change for the appeal.

DJPA Design has appointed former Design House creative director Frances Lovell as design director.

Rufus Leonard, the brand consultancy, has appointed Andrew Pinkess to the new position of strategy director.

Replyline has won the contract to handle the Health Education Board for Scotland freephone line.

Bartle Bogle Hegarty has created a new TV ad for One 2 One which launches on February 15. The ad focuses on the mobile operator’s free voicemail retrieval service.

Goley Slater has promoted client services director Michael Leeson to managing director.

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