Digests

Motorcycleworld, the Website based on the motorbike-related stable of magazines operated by Emap Active, achieved 737,983 page impressions in October last year, according to the first official ABC figures. The site (www.motorcycleworld.co.uk) features content from Bike, Performance Bike, Ride, Classic Bike and the weekly MCN.

BarclaySquare (www.barclaysquare.co.uk) has reported a 55 per cent increase in traffic and turnover in the final quarter of 1998 compared with the same period in 1997. The top-selling item on the multi-store site was the Dyson DC01 vacuum cleaner, followed by CDs by George Michael, Francis Frith, Robbie Williams and the Corrs. VCR, television and washing machine brands also figured in BarclaySquare’s Top Ten.

New media agency Red Kite has been commissioned to produce a UK-focused Website for Dutch airline KLM. The revised site is expected to expand the carrier’s online booking facilities, with special offers promoted from the home page.

French supermarket chain Géant has started selling consumer PCs for the equivalent of less than 200 as part of a partnership deal with PC manufacturer Cyrix and French Internet service provider Infonie. Included in the package, “customised for the Internet”, is a 56K modem and Internet access software.

Beware the Dwarfs, a novel by Terri Paddock released this week by publisher Abacus, is to be supported by its own Website (www.bewarethedwarfs.co.uk). Site visitors are invited to submit ideas for character development and plot ideas for future novels by Paddock, who is also editor of Emap Online’s Whatsonstage.com (http://www.whatsonstage.com).

PA New Media has appointed John Lightfoot as account executive. He will be responsible for PA New Media’s client accounts and developing new business opportunities. He will report to commercial director Vivienne Adshead.

Computer manufacturer Gateway has tied in its ISP service with Yahoo! Subscribers to Gateway.net, the ISP marketed alongside computer sales in the US, will from this week be offered a Gateway-branded “My Yahoo!” personalised page as the default home page for the service. According to the company, more than half its customers use the Gateway Internet access service in the US.

Civil rights campaigners in the US are calling on chip manufacturer Intel to abandon plans to include identifiable serial codes. They admit that the code, which would help identify the computer used in online transactions, could help track fraud. But they fear it would also allow totalitarian governments to track dissident activity online, and allow companies receiving enhanced customer data to trade data and target more unsolicited e-mail at consumers.

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