Lamborghini licenses its brand in UK

The family that gave the world Lamborghini cars is to license its name across a range of products in the UK.

Copyright Promotions Licensing Group has won an exclusive contract to build a merchandising programme for the Tonino Lamborghini trademark in the UK. The company plans to launch a selection of leisurewear, gifts, publishing and food lines, with particular focus on luggage, men’s toiletries and accessories such as ties and cufflinks.

Tonino Lamborghini is head of the Tonino Lamborghini Group and son of the founder of the Lamborghini automobile brand, now owned by Volkswagen. Retailers and manufacturers in the UK will be able to use both the Tonino Lamborghini logo and the company’s bull emblem.

Ian Downes, head of brand development at CPLG, says: “Tonino Lamborghini is synonymous around the world with quality, excellence, high performance and style. The brand has been successfully extended in Italy and other markets in the Far East, Middle East and USA, which gives us great confidence in its suitability for licensing in the UK.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here