Maiden sets up ‘long-stay’ poster package

Maiden Outdoor is launching a package of 48-sheet posters at junctions, traffic lights and alongside stretches of congested road where drivers must stop or slow down. It is designed for advertisers with more complicated messages.

The new package, called Duration and billed as the first of its kind, consists of 500 panels with about 40 per cent illumination.

According to Maiden, Duration is designed for advertisers such as mobile phone companies or financial brands with more complex information to communicate.

It is one of three new packages launched this year. Two others, called Cover A and Cover B, will also be sold to agencies and advertisers. They have 1,000 panels each, giving a claimed 35 per cent cover of the national audience, and can be split into two separate campaigns of 500 posters.

The packages follow Maiden’s decision to launch a pool of 2,000 panels – or 20 per cent of Maiden’s 48-sheet holding – called Dynamic Solutions, that advertisers can use to supplement core campaigns.

In addition, Maiden has disbanded its Family and Checkout packages, and put some of these 48-sheets into the package.

Francis Goodwin, marketing director of Maiden Outdoor, says: “Every couple of years we revamp our portfolio. We have to listen to what our customers tell us they want.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here