Northern Electric to review 4m account

Northern Electric is reviewing its 4m advertising account held by Robson Brown Advertising.

The account for above- and below-the-line work involves a campaign to attract and retain existing customers for the company’s gas, electricity and dual fuel supply business. It also includes the advertising of 40 retail stores in the north east that sell electrical goods.

A spokeswoman says the review is occurring because Robson Brown’s current contract has almost expired.

Northern Electric claims to have over 500,000 customers for its supply business, most of whom take gas. It is now offering electricity to customers across the country after gradual deregulation started last year.

Previous advertising has included television work in the north east, which the company is considering rolling out nationally although no final decision has been made.

In the past, Northern Electric has struck alliances with Saga, the Daily Telegraph, Vaux, Newcastle Building Society and Granada Home Technology in an effort to attract customers. Last year it was also stopped from marketing gas supplies for two weeks by gas regulator Ofgas, after allegations of unethical sales and marketing techniques.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here