UMI unveils new marketing team

Universal Music International (UMI) has revealed its new marketing team for the merged Universal and PolyGram music operations.

Max Hole has been appointed as UMI senior vice-president, marketing and A&R. He will be the company’s chief marketer and has appointed a team of senior marketers beneath him to look after the company labels. The enlarged group represents acts such as U2, Elton John, and Diana Ross.

Andrew Kronfeld becomes vice-president of marketing and will act as Hole’s deputy, with responsibility for acts across the UK and US. He was previously director of international marketing for PolyGram.

Matt Voss becomes vice-president, marketing, for Universal and Motown, which has acts such as Stevie Wonder and Boyz II Men. He was previously Universal’s UK general manager.

Kate Farmer becomes vice-president, marketing, for Mercury and Island, whose acts include Bon Jovi. She was previously Universal’s international marketing director.

Dennis Ploug becomes vice-president, marketing, for Interscope, which looks after soul acts such as Blackstreet. His last post was as PolyGram’s International vice-president of marketing.

And Yoel Kenan becomes vice-president, marketing, for MCA. He has been a marketing director at Universal, handling MCA since 1997.

The restructure arose after Canadian company Seagram’s 6.6bn purchase of PolyGram from Dutch electronics giant Philips last December. Seagram, which already owns Universal, then decided to merge it with PolyGram.

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