Why it’s curtains for Cosmo women

Magazine-owners desperate to extend the reach of their brands are looking far and wide for ideas.IPC is developing Loaded TV programming to match the branded underpants and condoms whilst Emap’s Elle has been kitting out its readers in sporty clothing for some time.But The National Magazine Company has quite possibly outdone its competitors with the latest lines from The Cosmopolitan Collection to “address the issues faced by all modern women”.Cosmo readers eager to triumph in the boardroom, excel in the gym and have great sex may be disappointed discover the magazine is arming its troops for the battle of the sexes with poly-cotton shower curtains to co-ordinate with the window blinds to match the collection of velour bath robes. So, to arms sisters, non-slip shower mat in hand.

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