BBC Radio picks senior marketer

The marketer behind the relaunch of BBC Radio 4 has been promoted to the most senior radio marketing role in the Corporation.

Vanessa Griffiths, marketing manager BBC Radio 4, replaces Sophie McLaughlin who was poached by David Brook, Channel 4’s director of strategy and development (MW November 5 1998).

Griffiths, whose new title is marketing manager BBC Network Radio, will be in charge of the marketing teams for Radio 1, 2, 3, 4, 5 Live and digital radio. She will work closely with Jenny Abramsky, director of BBC Radio, and will report to BBC Broadcast marketing chief Sue Farr.

Griffiths’ spell at Radio 4 coincided with a turbulent period for the station, with listening figures plummeting following a shake-up in programmes by the station controller James Boyle. But the latest figures from Rajar, released this month, vindicated Boyle and his team. They showed that the listeners had returned to the station and that they were tuning in for longer.

Ammirati Puris Lintas handles the advertising for Radio 2 and 4, Lambie Nairn has responsibility for Radio 3, while Fallon McElligott is the agency for Radio 1.

Before joining the BBC, Griffiths worked at Mars as marketing manager for the ice cream portfolio.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here