2m British Council hunt for agency

The British Council is looking for a marketing partner to develop and promote an international brand for British education.

The brand, called British Educ-ation, is to be launched later this year and will feature in an international campaign next year to attract foreign students to British universities, colleges and independent schools both in the UK and overseas.

“We are looking for a marketing partner who can work with us in the whole marketing [process],” says a Council spokeswoman.

The account is worth about 2m, and the Council has selected a preliminary list of advertising and marketing agencies. Developing nations such as China, Brazil and the Gulf states are among the countries likely to be targeted in the campaign.

British schools are locked in a battle with their American and antipodean counterparts for a slice of the English-language and higher-education market.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here