Associated launches personal finance site

Associated New Media launches its personal finance site This is Money.com (www.thisismoney.com) this week, with a commitment to avoiding exclusive e-commerce tie-ins which may threaten the perceived editorial independence of the site.

Paul Zwillenberg, managing director of Associated New Media , says no e-commerce deals are yet in place, but the site will seek to negotiate preferential e-commerce deals with small panels of suppliers within the personal finance sector, rather than promote single partners.

“We won’t be shoe-horning all people towards one supplier, we will look to provide a number of best options for site visitors,” comments Zwillenberg.

“This might involve us trying to feature two or three share traders in the share dealing category. We don’t intend to go for e-commerce deal exclusivity.”

The decision to pursue multi-partner e-commerce deals should also provide a point of difference with many Website launches being promoted directly by financial service companies themselves, which merely promote their own product range, says Zwillenberg. “Our interest is to provide consumers with an objective viewpoint, and provide pointers to a number of partners.”

Lee Thompson, commercial director at Associate New Media, confirms that IBM, NetPEP and Screentrade will be the initial advertisers and sponsors. The site launch comes within days of a similar personal finance site launch, Times-Money, by News International Internet Publishing.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here