Leading DIY chain B&Q has appointed new media agency DNA Consulting to handle the redesign of its Website (www.diy.co.uk) with a brief to position the retailer for a push into electronic commerce in the coming months.
The agency appointment follows a competitive pitch by B&Q, which is aiming to establish itself as the benchmark DIY site for the UK’s online home improvement enthusiasts.
The value of the account has not been disclosed.
The retailer is expected to roll out a comprehensive online ordering and home delivery service for its product range, while also driving traffic to its site by developing “inspirational” editorial content.
B&Q business development manager Del Owen comments:
“We have a strong belief in what this medium can offer customers in helping them to improve their homes.”
Websites aimed at the professional tradesman and DIY enthusiasts are well developed in the US market.
In the UK, retail chains such as B&Q and the J Sainsbury-owned Homebase have already taken their first steps onto the Web, according to DNA managing partner Chris Perry.
DNA’s brief is to establish a leading position for B&Q online against its competitors, he adds.
“With more than 230 outlets, extending the geographic reach of B&Q’s retail operations is not the real issue,” says Perry.
“The next step in the development of B&Q’s digital activity is all about adding value for all DIY customers through a series of Internet firsts.”