Rumblers, the ready-to-eat cereal brand owned by Ennis Foods, is to be advertised on TV for the first time since its launch last year. The 40- second commercial created by Grey Advertising shows a man waking up in a woman’s flat then rushing out to work. On the way he buys a pot of Rumblers, which he eats before being called in to see his boss who turns out to be the woman he woke up with that morning. The TV ad, which will be supported by radio and poster

executions, will be shown initially in the Carlton region and first appear in the centre break during Monday’s (March 1) Coronation Street. Media has been bought by BBJ Media Services.

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