Digests

British Airways has served a writ on low-cost rival airline Ryanair after it published an ad comparing fare prices between the two airlines which BA says were misleading and inaccurate.

Tesco has increased its share of the grocery market by 0.4 per cent to 15.6 per cent, according to the latest survey by the Institute of Grocery Distribution. Sainsbury’s came second with 12.6 per cent, Asda claimed 8.7 per cent and Safeway 7.7 per cent.

McVitie’s is preparing to launch a new biscuit product.

Swedish Match has appointed Fintan Corrigan managing director of UK sales. He will continue to head the Irish division where he was managing director of Swedish Match Ireland.

Leicester City Football Club is looking for a stadium sponsor for its new ground, which is scheduled for completion by August 2000.

Muhammad Ali appears in a print ad for shoe manufacturer Rockport which appears next month. The picture was taken by fashion photographer Lorenzo Agius. The creative work was created in-house, and the media has been bought through Carat Manchester.

Guinness Brewing GB is launching a six-sheet poster and radio advertising campaign through Abbott Mead Vickers.BBDO from March 1 in the run-up to St Patrick’s Day on March 17. The ads play on the theme of ‘Practice For St Patrick’s Day’.

Diageo’s spirits armUnited Distillers & Vintners, has started rationalising its brand portfolio with the sale of eight Canadian whisky brands to Canandaigua for $185.5m (112m).

Mercedes-Benz is launching a finance package called Mercedes Advance. It offers customers the opportunity to vary the size of their monthly repayments.

The Mobile Phone Store has promoted marketing manager Sarah Burns to the new position of marketing manager. Chris Taggart becomes financial director.

The Fairtrade Foundation has revealed three per cent of the population is committed to buying Fairtrade products and 11 per cent recognise the Fairtrade mark according to a MORI opinion poll conducted on its behalf.

Marketing Week is to launch a new magazine on March 4. E-volve is a practical guide for marketing executives to the commercial potential, present and future, of electronic media. Initially, it will be take the form of a six-issue partwork, with each issue published every two months. It will be edited by Paul Caplan.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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