Digests

Montblanc, the luxury pen manufacturer, is to launch a print campaign in France during April and June to celebrate the 75th anniversary of the brand. Ammirati Puris Lintas handles the account.

Deutsche Bank has appointed Grey Dsseldorf to handle the introduction of Deutsche Bank 24. The agency will support an image revamp at branch level, designed to make the bank more modern and service-oriented.

Klene, the Dutch confectionery manufacturer, has sold its Koetjesrepen range of novelty chocolates to Belgium Chocolate Group (BCG). The deal adds to BCG’s portfolio, which includes the Gartner and Delia praline brands.

AC Nielsen Belgium’s latest figures show a further decline in the market share of the country’s hard discount chains, which include Aldi, Lidl, Battard and Echo. Discounters currently account for 12.9 per cent of sales in the country, down from 14 per cent in 1996.

CMA, Germany’s centralised food marketing authority, has developed a seal of approval for use by producers of organic and ‘bio’ food products. Companies which meet the CMA’s criteria will be able to include the seal on their packaging from this summer.

Auchan, the hypermarket operator, is to standardise branding of the majority of its own-label lines. The Auchan name will replace existing ‘exclusive’ brands such as Duveline, for paper products, and Purnatur, for fruit juices.

The Max Havelaar Foundation has added to its range of ‘fair trade’ products in Switzerland with the introduction of an orange juice sourced from co-operatives in Brazil and Mexico. The Foundation already markets similarly-sourced brands of coffee, tea, honey, bananas and chocolate.

Robert Zaccaria, chairman of RAI, Italy’s state broadcaster, is proposing the sale of 49 per cent of the network’s radio and TV interests to private investors in the face of calls for a reduction in the licence fee.

Migros and Vobis, the computer retail chains owned by Metro, are to cease collaboration in Switzerland in October of this year. Migros currently owns the franchise for 26 Vobis stores, but is reported to be unhappy with sales performance.

IRI, Media Planning and Dympanel have formed an alliance in Spain to compete with Nielsen in the area of retail audits and consumer panels. The new company, called IRI España, aims to achieve a 30 per cent market share within three years.

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