Digests

Barclays has shortlisted incumbent J Walter Thompson, Wieden & Kennedy, Leagas Delaney and BMP DDB to pitch for a branding campaign. BMP also handles Alliance & Leicester, a potential conflict.

Britvic is understood to be talking to agencies about developing a strategy for selling its brands through pubs and clubs.

Ogilvy & Mather North America has set up a secondary agency network consisting of alliances with creative hot shops, to be called ‘The Syndicate’.

bds beechwood has created a national radio, press and poster campaign for St John Ambulance. Media for the campaign, worth 200,000, has been donated by media owners.

M&C Saatchi is launching a TV campaign for British Airways this week promoting the airline’s new passenger lounge at Heathrow. The ad features an opera singer in her New York apartment.

Rapier has appointed former GGT planner Karen Salisbury as communications planning director and Tatler magazine sales and promotions manager Maria Blake as marketing director.

HHCL & Partners is launching a series of TV ads for frozen food store Iceland featuring the end line ‘Feel the Deal’. The ads break this weekend.

IMP London has announced the acquisition of Interactive Marketing, a field marketing company.

Grey Advertising has created a 30-second ad for Mars-owned Galaxy Ripple. The commercial, called Pleasure, will break next week as part of a 2.6m TV and press campaign.

Target Advertising has been awarded Zeneca’s advertising account for Zeneca Crop Protection, the UK national selling company for the agrochemicals business of Zeneca which was previously handled by Publicis in London.

DMB&B has launched a press campaign to support Maltesers’ partnership with Comic Relief this year.

McCann-Erickson has created a 1m press campaign for Mattessons Turkey Rashers, which breaks on March 1.

Zynk, the design consultancy, has been appointed by DC Leisure to rebrand its chain of fitness and leisure centres.

Grey Entertainment New York has won the $10m (6m) account for online games company Uproar. Its brief is to increase traffic to the Uproar Website.

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