Kangol to open first retail outlet

Kangol, the former supplier of berets to HM Forces which has become a cult fashion label, is to launch its first dedicated store.

The outlet, which opens at the Bluewater shopping centre in Kent on March 16, is being managed by licensee BigHit, a fashion franchisee company.

Kangol and BigHit are to use the new 611 sq ft store, called Kangol @ D-Code, as a test for the retail potential of the Kangol brand.

The move could lead to a permanent deal between the two companies or a more concerted move into retailing by Kangol through an expanded network of licensees.

Tony Lorenz, new business manager of the Conran Design Group, which is devising the retail concept, says: “The company is going to track what happens at Bluewater. It was an opportunity to test the brand and Kangol grabbed it.”

The company has come a long way since it was founded in 1930 and subsequently became a supplier of berets to the British armed forces at the start of World War Two.

It has become the chosen label of clubbers and rap music artists, as well as a personal favourite of cult movie director Quentin Tarantino.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here