More Group wins 1m pitch for Western Union campaign

Outdoor contractor the More Group has won a 1m contract for an advertising campaign using only bus shelter posters for money transfer company Western Union.

More Group won the account after a competitive pitch to Western Union media agency MediaVest and poster specialist PPL.

The poster company was given an advertising brief to produce a year-long outdoor strategy for London and other selected cities, targeting mainly Afro-Caribbeans.

It used mapping technology to plan a poster campaign on its Adshel poster sites using specific bus shelters, and also Western Union outlets.

The Cricket World Cup, which is based in the UK this year and starts on May 14, and the Notting Hill Carnival, will be used as key campaign periods.

John Scorah, More Group sales controller, says: “We can overlay a map of Western Union’s distribution area with Adshel locations to precisely target the audience.”

He adds: “It is even possible to pinpoint a retail outlet to within one metre.”

For the past two years the Western Union contract was held by TDI, the outdoor contractor which handles sales for the London Underground and buses.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here