Radio owners team up for sponsor deal

The four major radio owners have joined forces to sell group sport sponsorship packages for programming across their networks.

The Capital Radio Group, EMAP Radio, GWR Group, and Scottish Radio Holdings, will sell sponsorships for their coverage of the Cricket World Cup, the Rugby World Cup, and the Formula One season.

Together, these four groups cover 85 per cent of the UK population. The combined total for the packages could amount to 2m.

GWR group commercial director Simon Ward says: “We aim to offer consistent coverage across all stations through a single buying point.”

The impetus for the deal comes from the football World Cup 1m deal that the four groups negotiated with Snickers last year. Paul Davies, Capital group commercial director, comments: “We learned a lot from France 98. Being able to offer a high quality, national product to sponsors is the way forward for these important international events.”

Cover Story, page 28

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here