Scoot, the telephone and Internet directory service, is launching a new TV advertising campaign on March 8. BMP DDB has created the new push which aims to educate users and potential advertisers about the service. The TV ads feature ‘Mr Scoot’, a character who looks like Scoot’s purple and yellow logo, and who helps people find businesses, information and services they need. The campaign will be supported by print and radio executions, as well as posters. Media buying is by BMP OMD. Scoot marketing manager John Helstrip says: ‘We wanted a memorable campaign which could explain the Scoot service in an entertaining way.’ Scoot is available on 0800 192192, through Vodafone handsets on 33, or over the Internet.