Channel 4 is ditching its four circle logo for one that features a series of idents showing people and objects moving slowly across the screen against a background of vertical coloured bands. A variety of images are being prepared, including a baby crawling across the floor, a man walking with a child on his shoulders and a pair of hands chopping a courgette. They will cross the screen from left to right, followed by the moving and over-lapping stripes. More use will be made of the Channel 4 logo and the new look, which has started to appear in Channel 4’s off-screen promotional material, was designed by London consultancy Spin and the channel’s in-house creative team. Meanwhile, Channel 4 is in talks with publishers, including Zone, the company which produces the Manchester United Magazine, about a listings title for subscribers to its movie channel, FilmFour.

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