Digest

Channel 4 is ditching its four circle logo for one that features a series of idents showing people and objects moving slowly across the screen against a background of vertical coloured bands. A variety of images are being prepared, including a baby crawling across the floor, a man walking with a child on his shoulders and a pair of hands chopping a courgette. They will cross the screen from left to right, followed by the moving and over-lapping stripes. More use will be made of the Channel 4 logo and the new look, which has started to appear in Channel 4’s off-screen promotional material, was designed by London consultancy Spin and the channel’s in-house creative team. Meanwhile, Channel 4 is in talks with publishers, including Zone, the company which produces the Manchester United Magazine, about a listings title for subscribers to its movie channel, FilmFour.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here