Digest

Liverpool striker Michael Owen and his England team-mate Alan Shearer feature in a new brand campaign for sportswear company Umbro this week. The work, produced by Manchester-based advertising agency Cheetham Bell, uses the tagline: ‘The future is what we make it.’ Umbro marketing manager Helene Hope says: ‘Everyone knows Michael Owen is a great talent. What we are doing here is concentrating on the motivation behind that talent.’ The executions featuring Shearer carry the tagline: ‘No one is born a hero.’ The work will appear in national press and on 96- and 48-sheet posters and bus rears. Media was booked by The Media Business North.

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