Digests

Cadbury Schweppes has appointed Vimto Soft Drinks to market its carbonated Sunkist brand.

Zeneca aims to launch a crop of genetically modified bananas in 2003, followed by disease-resistant potatoes, rice, wheat and corn.

Urban Outfitters, the international fashion retailer which has a store in High Street Kensington, London, has appointed former Calvin Klein underwear sales and marketing president David Finlayson to the position of European managing director.

Unijet, the airline and package holiday company, has appointed former P&O Ferries director Alan Hopley as sales and marketing director.

Ericsson is dividing all its mobile phones in three families under the letters A, R or T to help consumers and retailers identify which product suits their needs.

Black & Decker will be a sponsor of the Benetton Formula One team for the 1999 season (Jordan F1 feature, page 37).

Walkers has unveiled the pack-aging for its new snack brand Sun Dog (right), which has been designed by Landor and features the cartoon character Jack (MW February 18).

Young’s Catering has appointed Donna Skinner, former marketer with Mars’ Master Foods division as marketing manager.

Madonna is to be the new face of Max Factor make-up and will star in a TV campaign, created by Leo Burnett. She follows in the footsteps of Hollywood stars Rita Hayworth and Elizabeth Taylor.

Glaxo Wellcome has applied to the European regulatory authorities for approval of its non-nicotine prescription medicine Zyban for former smokers. It comes in tablet form.

PC World, the Dixons-owned PC retailer, has launched a software Internet home shopping site at www.pcworld.co.uk.

Gallaher has announced 1998 operating profits up 4.2 per cent to 390m on sales down 3.6 per cent to 4.26bn.

Asda, Safeway, Sainsbury’s and Tesco have threatened to ban drivers who persistently park in disabled spaces, as part of a joint clampdown…

…Sainsbury’s says it has sold more than 1 million Comic Relief red noses 21 days after its campaign began.

WH Smith Retail has appointed PR consultant Ruth Kemp as brand communication manager.

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