IPC steals march on Cabal launch

Cabal’s Crime Weekly has been suspended indefinitely and may be axed, following the launch of IPC’s spoiler title Chat Crime and Passion last month (MW February 11).

A spokeswoman for Cabal says the title’s editor, Keith Wilson, and his editorial team are still in place but adds: “There is a possibility that we might not do it at all.” The magazine was due to launch on January 29, but a week before launch it was announced there would be a delay of four to eight weeks. Some sources believe Cabal will allow IPC to “test the market” before taking a final decision.

Cabal was set up by ex-IPC editor-in-chief Sally O’Sullivan in July last year with a plan to launch 12 titles in its first year. The company is short of its target for the first six months and publishes four titles: Front, The Real Homes Magazine, Maximum Mountain Bike and Pro Cycling.

The launch of Chat Crime and Passion was seen as a pre-emptive strike by IPC. It is hitting back after Cabal poached its staff and launched lad’s magazine Front and home interest title The Real Homes Magazine to rival IPC’s Loaded and Ideal Home.

Cabal has just bought Pantile Publications’ Good Health mag-azine, which it will relaunch as a grown-up version of Zest and Marie Claire Health & Beauty this month.

Cabal has said Front averaged sales of 185,000 per month, while The Real Homes Magazine averaged 145,000. Both are slightly below target.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here