Digest

Abbott Mead Vickers.BBDO’s first work for the British Heart Foundation charity shows how a complacent young man’s unhealthy lifestyle leads to a heart attack in middle age. The national TV ad, which will run for four weeks, begins with a man in his early 20s tucking into unhealthy food, smoking and drinking heavily, then fast-forwards to show him as an unfit father struggling to keep up with his children. He eventually ends up in a cardiac ward surrounded by his shocked family. The action is interrupted by a red double-decker bus going past, echoing the man’s repeated belief that he might as well enjoy himself as he could be hit by a bus at any time. Maxine Smith, director of communications for the BHF, says: ‘The ad highlights the irony that there is far more likelihood of dying of heart disease than of being hit by a bus.’

The commercial was written by Tony Malcolm and art directed by Guy Moore.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here