Digests

Il Corriere della Sera has appointed Leo Burnett to handle a Itlr20bn (7m) brand-building campaign. The move marks a departure for the Italian newspaper sector, in which campaigns are typically limited to sales promotions.

Procter & Gamble has replaced its Dash detergent brand in Austria with Bold. The re-branding is accompanied by a sitcom-style TV campaign through Grey Dsseldorf.

Carrefour may re-enter the Swiss market, eight years after it pulled out. The company is looking at proposals for a 17,500sqm development in central Berne, in which it would be the anchor tenant.

American Express will have to withdraw its Bonus Miles incentive scheme in Germany after the country’s Federal Supreme Court ruled the scheme was unclear in the specific advantages it offered to card users.

Chupa Chups, the Spanish confectionery maker, has launched a second brand, Crazy Planet, to cover all products sold by the company other than lollipops. Products marketed under the Crazy Planet umbrella will include Mister Gum and Gum Watch.

Portugal is to get its first factory outlet with the opening of Campera Outlet Shopping next February. The development will include space for about 120 stores.

France Telecom is to enter the market for pre-paid phone cards sold through supermarkets. The move follows a decision by the country’s telecoms authorities, l’ART and CSPTT, to assign the company the 8 prefix for national calls.

Spain’s Treasury has shortlisted five agencies – Arge, Contrapunto, La Banda, Tándem and UTE – to handle a forthcoming campaign to support the introduction of the euro. The campaign will be backed by around pta1.7bn (7m) in media expenditure.

Jung von Matt, which operates agencies in Hamburg, Frankfurt and Munich, is to resign the DM50m (17m) Mannesmann D2 mobile phone account by the end of this year. The agency has handled the business for the past two years.

Lindt is to consolidate advertising for all its products in France into one agency, Paris-based Alternative. Lindt spent around Ffr37m (3.8m) last year, principally through Jean & Montmarin, which now loses responsibility for the company’s chocolate tablets.

Portugal’s direct marketing association, DMA, is protesting at what it says is an aggressive campaign by the country’s consumer association to educate the public on how to avoid junk mail. In the campaign, TV ads depict firearms emerging from letterboxes to fend off direct mail.

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